We are here to Help you Succeed Online!
Launch an Online Business From Start to Finish
Doing business online has become very competitive and require a specific skill set and resources to strive. Your online presence can be created in more than one way. The focus of this site is to outline specific resource we use to help our clients create a digital presence. The sequence of steps are advisable but can be done in any order. If your business online presence is built and designed well, you will have an ease converting visitors into buyers.
|1| Start with a Great Business Idea & Name
|2| Secure a Domain Name & Email Address
|3| Find your Income Solution & Business Plan
|4| Select your Web Hosting Package
|5| Design your Website with Precision
|6| Sourcing for Images for your Website
|7| Marketing Plan for your Business
|8| Launch your Website!
 Start with a Great Business Idea & Name
If you have a business or product idea that you think will interest people, do some online market research to confirm that your idea will work. For example, you can read about the market, interview potential customers, or test your business idea by offering a business service to a few friends to get their opinion. You can also consider posting on Reddit about your product or idea and see how people respond to it. If you do not have a business idea, consider a trendy online business. We have put together a listing of online business you can put into consideration, see link below.
Once you have decided on a business idea, you will need a name to give your business. A business name is the biggest decision to make because it sets the foundation for your brand and other decisions you will make for your business. After you have come up with a business name, you will need to run the name through the Canadian trademark database search tool to ensure that the name is not already in use. Once that is completed and your business name is not in use, you can register your business at Canada Revenue Agency or Ownr. It is also recommended to do a similar search on social media and on Google to be sure someone else isn’t already using the business name.
Get $50 off when your register or incorporate your business through Ownr.
 Secure a Domain Name & Email Address
Now that you have decided on a name to call your business, its time to claim your domain name for your business website. The domain name is the web address you will use for people to find your business online. It is essential that you purchase your domain name as soon as you have a business name. Even if it may be a few months before you are ready to start a website. Purchasing your domain early will ensure you have it safe and ready when you are.
To get started, create a list of possible domain names you would like to use for your business. Then use hosting providers domain name search tool below to see if the domain name is available. If it is available, purchase it so you have it handy when you are ready to create a website.
Domain name hosting
A wide variety of popular domain name extensions. Highly competitive with a significant discount.
 Find your Income Solution & Business Plan
The source of income you will generate is depended on the type of business you will operate. It could be defined on the kind of website you need (online retail store) or the kind of partnerships you will need (referral website). If you need investors to make a profit, a business plan will be one of the most important tools you have for convincing investor to buy into your business. When write your business plan, ensure the it is grammatically correct and structured accordingly. You can use software like LivePlan for your business plan structure and Grammarly for your sentence structure. A business plan is also one of the best ways to organize your online business ideas and thoughts. As your online business grows, your business plan will be your guide as you navigate how to approach decisions for the direction of your business.
No matter what type of business you choose to run, your customers need a way to pay you for their purchases. You can accept online payments by integrating your business bank account with a variety of all-in-one payment solutions like the list below. Although, you do have to link your bank account to them. There are no setup fees, but transaction fees do apply.
Small business cloud based accounting software. Send invoices, manage receipts, & expenses.
 Select your Web Hosting Package
After you have completed steps 1-4, now you need to figure out what website hosting you want to use to store your website. A website host refers to the server space where your website will live. In other words, a web host rents internet space to website owners to houses their website pages and images on the host server. Most places that register domain names also offer web hosting services, but you do not have to purchase both at the same place. For example, you can purchase your domain name at GoDaddy and host your site at Siteground. The two elements work together but treated differently.
There are five types of hosting. The type of hosting you choose depends on the amount of server space you need for your website. When choosing a host, it is recommended to also consider how fast you want your website to load and how private you want your online space to be. The five types of hosting include share, cloud, dedicated servers, virtual private servers (VPS) and hosting for WordPress.
Diverse range of web hosting services for CA. Website hosting tools for beginners and experts.
 Design your Website with precision
The main channel to your online business in most cases is your website. Your website should not just draw attention, it should be created to attract and engage the user. You must take the time to get it right. Also ensure that the website design matches your overall visual branding and the content effectively communicates your brand positioning.
There are a few options when it comes to designing a website for your business. You can hire a marketing professional at Einno Media to build a custom site, or you can design and build one yourself, using website builder tools like WordPress, Wix or Shopify. If you decide to build your site, Einno Media offers free building tools, along with consulting services.
Wix offers a drag-and-drop site builder to create small websites. There are over 100 templates.
 Sourcing for Images
As they say “A picture is worth a thousand words”. So, when you are writing content for your website include images to help liven up your copy and capture your audience’s attention.
When sourcing for images for your website, you must use images that you have legal rights too. You should not use any picture you come across the web at random. Using an image without written permission from the copyright owner can result in legal action, so knowing where to find images that you actually can legally use is crucial. Below is a listing of places you can acquire images for a fee or free. Please use the list at your discretion.
Images & Videos
Find the perfect free high quality image or video to download and use on your website.
 Execute your Marketing Plan for your business.
Just before you launch your website to the world, you should establish your marketing plan. A plan that outlines how you will reach your customers online. As you prepare to launch your site, thinking about how your customers will find you on search engines like Google, Bing, yahoo etc.
Every business has its own precision on how to approach the market. There is no one-size-fits-all in the digital world. To strive, you will want to make use of a mix of content marketing, social media promotion, and paid search promotion. If you don’t know much about online marketing to start, you can hire a marketing professional at Einno Media.
A platform for inbound marketing, sales, customer service, and CRM software.
 Launch your Website!
Launch day is a big day for your business. Its the day you show the world your website creation. Show off your site by putting out a press release, set up PR interviews, announce the launch of your business website on social media, and start your marketing campaigns.
Launching your site to a search engine like Google is not an indication that the site is optimized for search engine inclusion. Search engine optimization (SEO) is described as the process of refining a website to obtain a higher ranking in search engine results. By optimizing your site, you can tailor your site to be search engine-friendly. SEO is an on going process, the more time you put into it, the greater of a return you will see in your rankings. Running an online business isn’t easy, but if you take the right steps and do the work, the rewards can be great.
Google Ads is a marketing channel consist of paid advertising known as pay-per-click (PPC).